Roelof GroesbeekDirector

areas of expertise
  • Business Design
  • Business Architecture
  • Operating Models Design
  • Component Based Modelling
  • Project Management
  • Financial Process design
  • Business Cases and Plans
  • Financial Transformation
  • Financial Process Benchmarking
  • B. Com (hons) Accounting
  • Accounting and Auditing CA (SA) and Auditing
  • Accounting and Auditors Board, South Africa

Roelof’s 30 years of experience in consulting across many different industries in South Africa has afforded him the opportunity to develop very strong leadership, communication, business and information technology skills and competencies. Roelof mastered the process of architecting businesses. His key focus is in the strategic business design as part of a business architecture capability.

WiRD Associates – Understand > Articulate > Decide > Design,  produces value driven, practical outcomes.

Before joining WiRD Associates in August 2011 to establish the Business Architecture practice in the company, Roelof led the IBM Component Business Modelling (CBM) practice in South Africa.

Roelof has demonstrated competence in Business Transformational Road Map planning and design, Organisational Design, Operating Models Designs, Project Management, Financial Transformation, Activity Based Costing and the Development of Business Plans.  Delivering these capabilities in a wide range of industries ranging from Telecommunication, Financial Services (Banks), Consumer Industrial Products (Manufacturing as well as Retail) and Local and Central Government supported by extensive project and programme management experience.


contact details

+27 440 2544
26 Christeen Ave
CYRILDENE, Johannesburg 2198, South Africa

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